Focus on the work of Afalula’s Agriculture Unit in Saudi Arabia and the support of Apexagri


9 Mar 2023

Since its creation in 2018, the French Agency for the Development of AlUla (Afalula) has been working to “implement a new model of economic and tourism development” in this arid region of northwestern Saudi Arabia, according to its president Gérard Mestrallet. The agency carries out many projects, in close collaboration with the Royal Commission for AlUla (RCU). The work of its Agriculture unit is featured in a recently published video.

The work of Afalula Agriculture Unit is featured in a large format video

Among all these projects, Apexagri is pleased to support two units in their work: Perfume-Botany, directed by Elisabeth Dodinet, and Agriculture, directed by Stéphane Forman. The work of Afalula Agriculture Unit is highlighted in a ten-minute video in which the teams are immersed.

A very nice large format video accessible on the agency’s online magazine. Various members of the team are interviewed, including Stéphane Forman. But also Sophia Lyamouri, a consultant and Project Manager who Apexagri made available to Afalula for the last 3 years.

Apexagri supports Afalula on different agri-food chains

We are proud to have supported Afalula since 2019 in the development and valorization of local agri-food chains.

Our work at their side leads us very regularly in the field, as close as possible to the farmers and local actors of the agricultural world, to :

  • Lead evaluation and feasibility missions
  • Continuously enrich the knowledge of the different local productions, the related agricultural practices, their valorization…
  • Establish training programs for local farmers
  • Continuously monitor the progress of projects in the plant (citrus, Moringa peregrina…) and animal (small ruminant breeding) chains

Thanks to Stephane Forman and Elisabeth Dodinet for their trust, to Sophia Lyamouri for her testimony that you can see in the video extract below, and to our consultant Emilie Mirlicourtois who you can meet very regularly in AlUla!

Find the testimony of our consultant Sophia in this extract:

Discover the entire video report (10 min) at the following link: Grand Format – Pôle Agriculture Afalula